Ethiopian Imperial Coffee

This venture will market Ethiopian coffee, which when done effectively will position Ethiopian Imperial Coffee up there with the best available in the US - Jamaica Blue, Kona, etc.

Peter saw this opportunity when he went to do an NGO project in Ethiopia. While there, he learned that coffee was invented in Ethiopia thousands of years ago, and yet in their society, they have never branded their coffee. And this is in spite of the fact they have been selling this coffee to traders around the world.